Máté Balázs
AI Product Builder
01 · About
I'm a CEMS master's student in Budapest who builds AI products for real businesses.
I decide what to build and how it should behave, write the specs, and test the result against real data and real users. AI coding agents write the code. That's how I shipped ÁrFigyelő, a pricing tool six Hungarian companies have signed up for, and how I'm building Again, a sales agent for wholesale distributors.
Before that I ran a social-media agency in Amsterdam and helped grow the city's largest student event organiser, so I tend to start with who a product is for and why they'd pay for it.
Outside work: filmmaking, golf, tennis and motorsports.
- In Seoul Feb–Jun 2027
- Available full time from June 2027
02 · Selected work
Three products,
built end to end.
Each one I designed, built by directing AI coding agents, and put to real use.
03 projects · one builder
Hover for details · click to openTap for details · tap again to open
03 · Other things I've built
Villa Sempervivum
Website and direct-booking channel for a boutique rental property. It brought in the villa's first direct bookings.
Visit ↗Uwant
Hungarian market launch at Expert Zrt. As part of a small team I built the website and ran promotion across channels.
Labz Media
A social-media agency I co-founded in Amsterdam in 2023: branding, content and lead generation for two SME clients.
04 · CV
Download PDF ↓Experience
2026 – now
Founder · Again
Budapest
- Building an AI sales agent for wholesale distributors that finds customers who stopped ordering, writes them offers and drafts orders for human approval, measured against a randomised control group.
- Built with AI coding agents on 4+ years of invoice data from a Hungarian distributor design partner.
2026 – now
Founder · ÁrFigyelő
Budapest
- Founded a pricing-intelligence SaaS that monitors Hungarian marketplace prices for retailers and distributors and flags margin risks, recommended-price breaches and repricing opportunities.
- Built and shipped the whole platform with AI coding agents on Next.js and Supabase: marketing site, dashboard and price-collection pipeline.
2024 – now
Digital & AI Innovation Team · Expert Zrt.
Budapest
- Contributed to the Hungarian market launch of the Uwant brand in a small team: built the website and ran promotion across channels.
- Part of the team driving the company's AI adoption since September 2026: new tooling, workflow automations, employee training and process redesign.
2025 – now
Brand & Digital Consultant · Freelance
Budapest
- Advise Budapest Racquet Society and Villa Sempervivum on brand and digital strategy.
- Design and ship client websites and digital channels, generating Villa Sempervivum's first direct bookings.
2023
Co-Founder & CEO · Labz Media
Amsterdam
- Founded a social-media marketing agency delivering branding, content and lead generation for SMEs.
- Won and served two SME clients across outreach, growth strategy and content.
Aug – Oct 2023
Consultancy Intern · Aspect Energy Hungary
Budapest
- Diagnosed inefficiencies in asset registration and implemented a software-based tracking solution, improving data accuracy and reporting.
2022 – 2023
Event Organiser · Catalyst Events
Amsterdam
- Helped scale Catalyst into Amsterdam's largest student event organiser, with flagship events of 1,000 attendees.
- Directed a four-person creative team and negotiated sponsorships, venues and vendor contracts.
Education
2025 – 2027
MSc Management and Leadership (CEMS) · Budapest Corvinus University
Budapest
- GPA 4.8 / 5.0. MSc June 2027, CEMS MIM December 2027.
- CEMS exchange Feb–Jun 2027 at Korea University Business School, Seoul, including a multi-month business project at a corporate partner.
- Corporate case work: redesigned MOL's customer loyalty programme and presented it to the company; case seminars with P&G and Accenture.
2021 – 2024
BSc Business Administration · University of Amsterdam
Amsterdam
- Business analytics (Python), quantitative data analysis, operations, accounting, finance, economics.
Leadership
Sep – Dec 2026
Digital Innovation Studio · Ivey Business School
Remote
- Building AI and agentic workflow solutions for a Canadian hospital in a five-person international team, working directly with the hospital's CTO from scoping to delivery.
2025 – now
Head of Socials · CEMS Club Budapest
Budapest
- Led social and CSR programming for the V4 Conference in Budapest: 80 attendees from 16+ CEMS schools.
Also
- Languages
- Hungarian (native) · English (bilingual) · Spanish (intermediate)
- Skills
- AI-assisted product development (Claude API, agentic coding tools) · Brand strategy · Content and social campaigns · Lead generation · Landing-page design
05 · Contact
- In Seoul Feb–Jun 2027
- Available full time from June 2027